What Is X-Stream ?
X-Stream is an IT solution for the scheduling, management and distribution of rich digital media, to in-venue networks through TCP/IP links and displayed on local digital display devices.
Why use X-Stream ?
- For any situations and locations where there’s a captive audience which can be communicated to.
- Plan and instigate promotions in advance.
- Allows for targeted multimedia advertising, promotional campaigns and information to be displayed at the point where decisions may be influenced.
- Low cost in comparison to other mass marketing mediums such as TV campaigns.
- Start promotions/campaigns simultaneously at different locations.
Typical Market Sectors
- Shopping Centres
- Casinos and Entertainment Complexes
- Arrivals and Departure Halls/Terminals
- Conference/Exhibition Centres
- Restaurant and Pub Chains
- Corporate Headquarters
- Public Institutions –Museums, Library's etc
- Housing Complexes
Features of X-Stream
- Easy and simple to use, with a Microsoft look and feel.
- Allows advertising schedules to be cross tabulated with point of sale data, giving a measure of effectiveness.
- Customer tracking and billing for advertising campaigns.
- Comprehensive reporting.
- Plays all media formats including live feeds/streams, websites, flash animations, movie clips, PPT, static images.
- Support third party applications.
- Multiple screen splitting (region) , playlists may be specific to screen region.
- Markers within the schedule allows content to be broadcast for a specific time of day e.g. happy hour.
- Supports real time ticker messaging.
- Compatible with all display devices.
- Software remote support diagnosis
- All hardware requirements are non proprietary
- Support alert diagnostics
- Unlimited number of display devices
- PC Mapping Capabilities
- Scheduler can be performed either directly on the server or via a remote PC
- Remote access to players PC’s via web services
- Scheduler supports configurable role based security thus allowing restricted or full access/functionality to the scheduler
- Supports CD distribution, allowing playlists to be update via CD
- System can run standalone
- Proprietary IPTV stream switching software allows switching between streams to be done within 1 second
- Video & Animation: MPEG, AVI, WMV, MOV & Flash
- Still Images: GIF, JPEG, BMP & PNG
- Live Feeds: TV & Live Video Feeds
- Microsoft Office: Displays PPT Files
Applications for X-Stream
- Display company and product information.
- Advertising and promotional messages.
- Staff announcements.
- Financial Ticker.
- Live TV feed for news, sport and entertainment.
- Internal company announcements, training and broadcasts.
- Third party feeds for external information such as weather and flight information.
- Conference Room & Directional Signage.
Digital Media Format
- Video Images & Animation: AVI, MPEG, CD, Video, Flash
- Still Images: JPEG, Giff, Tiff, PDF
- Live Feed: TV and live video
Typical Display Devices
- LCD TV/Monitor
- Plasma TV
- LED Displays
Arrival & Departure Terminals
- Display up to date travel information.
- General Advertising.
- Ticker message for public areas to include passenger calls and other announcements.
- Ticker Information for business lounges with a live TV link.
- Show up to date Forex and stock market information.
Restaurants, Pubs and Clubs
- Turn existing TV’s into marketing tools, combining TV with promotions
- Advertise menu specials, product promotions & happy hour etc.
- Sell advertising space to 3rd party advertisers.
- Target advertising and TV to maximize exposure.
- Interface to the POS system to run real-time promotions.
- Interface into the casino jackpot management engine to display mystery and progressive jackpot odometers
- Winning number display for roulette tables showing previous drops, statistics, live TV & promotional space
- Win notifications and system statistics.
- Streaming live TV or live camera feeds across the casino.
Shopping Centres & In Store
- General 3rd party advertising
- Display the latest news and up and coming events taking place at the centre
- Target big brand advertising at the point of purchase
- Campaign tracking using sales figures and advertising reports
- Interface POS system with X-Stream to enhance the effectiveness of real time promotions
- Touch screen kiosk allowing customers to navigate through the complex and available promotions
Corporate Headquarters & Complexes
- For the reception area display announcements, mission statement, product info, branch info etc.
- Link all branches, create electronic staff boards to display employee of the month, health and safety, staff events etc.
- General 3rd party advertising.
- Live TV and video feeds
Exhibitions and Conference Centres
- General 3rd party advertising
- Run promotional content relating to the event and its exhibitors
- Display live links from the conference or exhibition
- Schedule up and coming bookings
- Easy to use Web User Interface
- Use touch displays for navigation purposes and to give more info about exhibitors and their products
- Directional Signage with PC Mapping
Working with X-Stream
X-Stream System Architecture
Report wizard designed to cover a wide selection of parameters such as:
- Media played by date range (summary)
- Media played by date range (detailed)
- Media category by date range
- Individual adverts played by date range
- Positioned to deliver a fully customizable solution to meet our customers requirements.
- A total solution for any display needs.
- A full complement of technical and installation staff.
- Custom programming and graphic creation.
- System design and implementation to satisfy your requirements.
- We’re authors of the solution –Proudly South African.